HowTheyGotUsersHowTheyGotUsers

Guest Your Way to "They're Everywhere"

Guest Your Way to "They're Everywhere" is a content & youtube tactic for getting your first users: A steady run of guest appearances on niche industry shows so that buyers comparing vendors keep encountering your name and assume you're an established player.

It's a strong fit for B2B SaaS and Dev tools / technical teams, and works especially well for B2B SaaS, dev tools, founder-led brands. As a content & youtube play, plan for medium effort and expect results to build gradually over time, all grounded in 3 linked primary sources.

Content & YouTubeMedium effortSlow

Why does content & youtube work for this?

Prospects can't tell a six-month-old startup from a six-year-old one; constant visibility across trusted shows reads as scale and credibility, much of it earned with only your time.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaSDev tools / technical

Frequently asked

What kind of products does the "Guest Your Way to "They're Everywhere"" tactic work for?
It is a good fit for B2B SaaS and Dev tools / technical — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Guest Your Way to "They're Everywhere"" tactic verified?
It is drawn from 3 primary sources — real founder write-ups and interviews, not generic advice. They are linked in the Sources section above so you can read the original accounts yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via The SaaS Growth Playbook With David Bitton of DoorLoop and The Best SEO Strategy to Grow Your SaaS in 2025, is in the paid library.

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