Event Gift-Card Seeding To Activate New Markets
Event Gift-Card Seeding To Activate New Markets is a partnerships & affiliates tactic for getting your first users: Partner with event organizers to drop a credit for your product into attendee gift bags so a concentrated group of likely users installs and tries it at once. It manufactures first-use in a brand-new market.
It's a strong fit for Consumer / mobile apps and Marketplaces teams, and works especially well for consumer mobile apps, marketplaces, local/geo products. As a partnerships & affiliates play, plan for medium effort and expect results to show up quickly, all grounded in 1 linked primary source.
- Channel: Partnerships & affiliates
- Best for: consumer mobile apps, marketplaces, local/geo products
- Effort: Medium
- Speed: Fast
- Sources: 1 linked primary source(s)
Why does partnerships & affiliates work for this?
A meaningful free credit plus immediate, relevant need overcomes install friction and converts a whole cohort of first-time users in one concentrated push.
The exact steps (4)
The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.
Sources
- How to Start a SaaS Business From Scratch · youtube.com