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Curate Other People's Resources to Seed a Mailing List

Curate Other People's Resources to Seed a Mailing List is a email & newsletters tactic for getting your first users: Starting a newsletter or write-up series by collecting and recommending genuinely helpful resources before you have a body of your own work, adding personal commentary to differentiate.

It's a strong fit for Newsletters / media teams, and works especially well for early-stage, content-light founders. As a email & newsletters play, plan for low effort and expect results to build gradually over time, all grounded in 1 linked primary source.

Email & newslettersLow effortSlow

Why does email & newsletters work for this?

Curation lets you deliver value and build a list immediately, without needing to produce original content first.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Newsletters / media

Frequently asked

What kind of products does the "Curate Other People's Resources to Seed a Mailing List" tactic work for?
It is a good fit for Newsletters / media — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Curate Other People's Resources to Seed a Mailing List" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is low effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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