HowTheyGotUsersHowTheyGotUsers

Crowdsource Your Catalog So Users Build the Product

Crowdsource Your Catalog So Users Build the Product is a product-led growth tactic for getting your first users: The content-discovery platform lets its own users submit the study resources they found useful, so the catalog (and the reason to return) grows from user contributions rather than the founder's solo effort.

It's a strong fit for teams of almost any kind, and works especially well for Directories, discovery platforms, and aggregators. As a product-led growth play, plan for medium effort and expect results to build gradually over time, all grounded in 1 linked primary source.

Product-led growthMedium effortSlow

Why does product-led growth work for this?

User-generated content compounds the catalog and gives contributors a personal stake that pulls them back.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Any / universal

Frequently asked

How is the "Crowdsource Your Catalog So Users Build the Product" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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