Pay Users in Branded Tokens for Profiles, Engagement, and Shares
Pay Users in Branded Tokens for Profiles, Engagement, and Shares is a product-led growth tactic for getting your first users: An engagement and referral loop where users earn the brand's own token for high-value actions like completing their profile, commenting, or sharing posts on social, boosting participation and spreading the brand.
It's a strong fit for teams of almost any kind, and works especially well for Community-driven apps and web3 products. As a product-led growth play, plan for high effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.
- Channel: Product-led growth
- Best for: Community-driven apps and web3 products
- Effort: High
- Speed: Medium
- Sources: 1 linked primary source(s)
Why does product-led growth work for this?
A token payout gives users a concrete reason to finish onboarding and broadcast your brand, and the share-to-earn action doubles as acquisition.
The exact steps (5)
The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.
Sources
- Source — IndieHackers · indiehackers.com