HowTheyGotUsersHowTheyGotUsers

Cross-Post the Giveaway on LinkedIn and IndieHackers

Cross-Post the Giveaway on LinkedIn and IndieHackers is a social & short-form tactic for getting your first users: The same free-course offer was posted on both LinkedIn and IndieHackers; LinkedIn pulled 6,440 feed views versus 489 on IH, and together they produced 120+ leads.

It's a strong fit for B2B SaaS and Info products / courses teams, and works especially well for B2B, solo founders. As a social & short-form play, plan for low effort and expect results to show up quickly, all grounded in 1 linked primary source.

Social & short-formLow effortFast

Why does social & short-form work for this?

LinkedIn's feed reach dwarfs niche forums for a value-led giveaway, multiplying the same effort.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

Unlock the steps · $29 oncePlus all 3,000+ tactics and the new ones we add weekly.

Sources

Works for
B2B SaaSInfo products / courses

Frequently asked

What kind of products does the "Cross-Post the Giveaway on LinkedIn and IndieHackers" tactic work for?
It is a good fit for B2B SaaS and Info products / courses — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Cross-Post the Giveaway on LinkedIn and IndieHackers" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is low effort, and results tend to be fast.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

Related tactics

Social & short-formMedium effort· Slow

Build a Founder Brand on the Stuff You'd Rather Hide

Instead of posting only wins and polished updates, you narrate the hard parts of building the company in public — the bet that backfired, the layoffs, the numbers that didn't hit.

Read the steps →
Social & short-formHigh effort· Slow

Team Omnipresence Through Personal Profiles

Have multiple team members post consistently from their personal LinkedIn profiles instead of leaning on a company page, so the combined presence makes your brand feel like it's everywhere.

Read the steps →
Social & short-formLow effort· Fast

Keep the Pitch Out of the Post, Put It in the Comments

Publish a post engineered purely to attract attention, then place the call to action in the comments or add it by editing the post once it has gained traction.

Read the steps →
Social & short-formMedium effort· Slow

Make the Product the Star, Never the Ad

Your videos exist to sell, not to make you an influencer, so the product must be woven into entertaining content that never reads as a commercial.

Read the steps →
Social & short-formLow effort· Fast

Tie the Project to Your Real Name to Force Accountability

Instead of hiding a side project behind an anonymous handle, announce it from your existing personal Facebook and Twitter where friends and family already follow you.

Read the steps →
Social & short-formLow effort· Fast

Give a Freebie, Then DM Followers for a One-Click Retweet

To push a free ebook, the founder tweeted it then personally DM'd dozens of their ~700 followers offering the free copy and asking a single small favor, a retweet, driving 500+ downloads in 24 hours.

Read the steps →

Get all 3,000+ tactics in one place

Filter by your product and channel, follow the exact steps, and get the new tactics we add every week. One payment, yours for good.

Unlock for $29 onceBrowse by channel