Cross-Post Content Between Twitter and Niche Subreddits, Then Drop Your Link

Cross-Post Content Between Twitter and Niche Subreddits, Then Drop Your Link is a content & youtube tactic for getting your first users: Find content doing well on one platform that hasn't appeared in the matching community elsewhere, repost it there, and use the engagement to both source your newsletter and seed a link back to it.

It's a strong fit for Newsletters / media teams, and works especially well for Newsletters and content/curation products. As a content & youtube play, plan for medium effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.

Content & YouTubeMedium effortMedium

Why does content & youtube work for this?

You arbitrage content across platforms that don't overlap, getting both curation signal and free distribution from the same action.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

Unlock the steps · $29 oncePlus all 3,000+ tactics and the new ones we add weekly.

Sources

Frequently asked

What kind of products does the "Cross-Post Content Between Twitter and Niche Subreddits, Then Drop Your Link" tactic work for?
It is a good fit for Newsletters / media — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Cross-Post Content Between Twitter and Niche Subreddits, Then Drop Your Link" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be medium.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

Related tactics

Content & YouTubeMedium effort· Medium

Give Away Free Reviews and Demo Videos to Drop Your Link

Offering free YouTube reviews or explainer videos of other founders' products and posting the video link across the thread, a goodwill move that earns attention for your own channel or agency.

Read the steps →
Content & YouTubeLow effort· Slow

Ship a Free Asset Pack That Funnels to Your Paid Service

Built a free downloadable resource (a set of vector scribbles) in about a day and gave it away; the 20,000+ downloads quietly fed referral traffic to the main paid service.

Read the steps →
Content & YouTubeMedium effort· Medium

Interview Your Own Members and Publish the Stories to Grow

Interview founders from inside your Slack community and post the write-ups on a simple blog, using members' own stories as organic, shareable content that pulls in more of the same audience.

Read the steps →
Content & YouTubeMedium effort· Slow

Build an Ebook Lead Magnet Around a Researched High-Demand Topic

Pick the freebie topic using demand-research tools, pack an ebook full of value, and let SEO plus the magnet quietly collect newsletter subscribers as you build the product.

Read the steps →
Content & YouTubeMedium effort· Slow

Publish a Deep Technical Build Post to Pull Developer Signups

Wrote a detailed 'how we built our SaaS with React and AWS' breakdown that ends with a newsletter subscribe call-to-action.

Read the steps →
Content & YouTubeMedium effort· Slow

Publish Under Large Medium Publications, Not Your Own Profile

Multiply article reach by getting your work accepted into big Medium publications instead of posting from your personal account.

Read the steps →

Get all 3,000+ tactics in one place

Filter by your product and channel, follow the exact steps, and get the new tactics we add every week. One payment, yours for good.