HowTheyGotUsersHowTheyGotUsers

Co-Create With a Survey

Co-Create With a Survey is a email & newsletters tactic for getting your first users: Email customers product decisions to vote on, colors, features, price, so they feel like co-builders and get emotionally invested before anything ships.

It's a strong fit for Consumer / mobile apps, E-commerce / DTC, and Marketplaces teams, and works especially well for ecommerce, consumer products, marketplaces. As a email & newsletters play, plan for low effort and expect results to build gradually over time, all grounded in 1 linked primary source.

Email & newslettersLow effortSlow

Why does email & newsletters work for this?

People defend what they helped build, so survey participants are far likelier to buy, and even those who don't will refer others, the strongest validation signal there is.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Consumer / mobile appsE-commerce / DTCMarketplaces

Frequently asked

What kind of products does the "Co-Create With a Survey" tactic work for?
It is a good fit for Consumer / mobile apps, E-commerce / DTC, and Marketplaces — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Co-Create With a Survey" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is low effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via I Make $1M/Month From Bed, is in the paid library.

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