Build the Waitlist With Weekly Visual Progress Updates
Build the Waitlist With Weekly Visual Progress Updates is a email & newsletters tactic for getting your first users: Keep a preorder waitlist warm and growing by publishing weekly updated outlines and visuals of the product as you build it.
It's a strong fit for Newsletters / media teams, and works especially well for build-in-public creators. As a email & newsletters play, plan for medium effort and expect results to build gradually over time, all grounded in 1 linked primary source.
- Channel: Email & newsletters
- Best for: build-in-public creators
- Effort: Medium
- Speed: Slow
- Sources: 1 linked primary source(s)
Why does email & newsletters work for this?
Continuous visual updates sustain excitement and convert followers into a primed waitlist before launch.
The exact steps (4)
The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.
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Sources
- Source — IndieHackers · indiehackers.com
Works for