HowTheyGotUsersHowTheyGotUsers

Borrow Event Stages and Pitch the List From the Mic

Borrow Event Stages and Pitch the List From the Mic is a partnerships & affiliates tactic for getting your first users: Volunteer to speak at webinars and conferences in your space, then mention your project at the end of the talk to convert a captive audience.

It's a strong fit for B2B SaaS teams, and works especially well for founders comfortable presenting, B2B and expertise-led products. As a partnerships & affiliates play, plan for medium effort and expect results to show up quickly, all grounded in 1 linked primary source.

Partnerships & affiliatesMedium effortFast

Why does partnerships & affiliates work for this?

A live, warmed-up audience converts in bursts; one founder saw 100 signups within seconds of mentioning his list at the close of a webinar.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaS

Frequently asked

What kind of products does the "Borrow Event Stages and Pitch the List From the Mic" tactic work for?
It is a good fit for B2B SaaS — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Borrow Event Stages and Pitch the List From the Mic" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be fast.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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