HowTheyGotUsersHowTheyGotUsers

Write the 'How We Got Our Users' Post as a User Magnet

Write the 'How We Got Our Users' Post as a User Magnet is a content & youtube tactic for getting your first users: Blog about your own growth journey; counterintuitively, the piece reporting that you'd just acquired a batch of users became the single biggest driver of new users.

It's a strong fit for B2B SaaS teams, and works especially well for SaaS, maker tools, anyone building in public. As a content & youtube play, plan for medium effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.

Content & YouTubeMedium effortMedium

Why does content & youtube work for this?

Behind-the-scenes growth stories are highly shareable and pull in exactly the founder/operator audience likely to try your product.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Any / universalB2B SaaS

Frequently asked

What kind of products does the "Write the 'How We Got Our Users' Post as a User Magnet" tactic work for?
It is a good fit for B2B SaaS — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Write the 'How We Got Our Users' Post as a User Magnet" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be medium.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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