HowTheyGotUsersHowTheyGotUsers

Write as "I," Not "We"

Write as "I," Not "We" is a content & youtube tactic for getting your first users: Writing in a real, first-person voice and putting your face and name on the work instead of hiding behind a corporate "we."

It's a strong fit for teams of almost any kind, and works especially well for solo founders, side projects, personal brands. As a content & youtube play, plan for low effort and expect results to build gradually over time, all grounded in 2 linked primary sources.

Content & YouTubeLow effortSlow

Why does content & youtube work for this?

A named, visible human reads as more trustworthy than a faceless app, and that authenticity is exactly the edge a small project has over polished, corporate competitors.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Any / universal

Frequently asked

How is the "Write as "I," Not "We"" tactic verified?
It is drawn from 2 primary sources — real founder write-ups and interviews, not generic advice. They are linked in the Sources section above so you can read the original accounts yourself.
How much effort is it and how fast are results?
It is low effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via My Side Project Makes $15K/Month (Quit My 9-5) and The Solopreneur: He Makes $1.7M With 0 Employees, is in the paid library.

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