Write a Separate Tailored Pitch for Each Platform
Write a Separate Tailored Pitch for Each Platform is a communities tactic for getting your first users: Instead of copy-pasting one blurb everywhere, he studied how successful young products posted on IH, Reddit, Facebook, Slack and Twitter, then drafted a distinct write-up for each, matching the exact pain-point language each audience uses.
It's a strong fit for Info products / courses teams, and works especially well for any product posting across multiple communities. As a communities play, plan for medium effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.
- Channel: Communities
- Best for: any product posting across multiple communities
- Effort: Medium
- Speed: Medium
- Sources: 1 linked primary source(s)
Why does communities work for this?
Matching the format and vocabulary of each community makes the message land as a peer instead of an outsider.
The exact steps (4)
The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.
Sources
- Source — IndieHackers · indiehackers.com