Use Follow/Unfollow to Trigger Follow-Backs
Use Follow/Unfollow to Trigger Follow-Backs is a social & short-form tactic for getting your first users: Follow target accounts so they get a notification, capture the percentage that follow back, then later unfollow them.
It's a strong fit for teams of almost any kind, and works especially well for early-stage social accounts. As a social & short-form play, plan for high effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.
- Channel: Social & short-form
- Best for: early-stage social accounts
- Effort: High
- Speed: Medium
- Sources: 1 linked primary source(s)
Why does social & short-form work for this?
A simple follow nudges reciprocity, and at scale it measurably lifts the growth rate.
The exact steps (4)
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Sources
- Source — IndieHackers · indiehackers.com
Works for
Any / universal