HowTheyGotUsersHowTheyGotUsers

Turn Users Into Your Content Engine With a Telegram Group and Shoutouts

Turn Users Into Your Content Engine With a Telegram Group and Shoutouts is a product-led growth tactic for getting your first users: To keep visitors returning, the founder built a small Telegram group for AI tips, added a showcase section where users submit their own projects, and gave Twitter shoutouts tagging creators who used his site.

It's a strong fit for AI products and Newsletters / media teams, and works especially well for Creator tools, AI products with shareable output. As a product-led growth play, plan for medium effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.

Product-led growthMedium effortMedium

Why does product-led growth work for this?

User-generated showcases and public shoutouts make the content community-driven, lifting retention and return visits while creators amplify you for free.

The exact steps (5)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
AI productsNewsletters / media

Frequently asked

What kind of products does the "Turn Users Into Your Content Engine With a Telegram Group and Shoutouts" tactic work for?
It is a good fit for AI products and Newsletters / media — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Turn Users Into Your Content Engine With a Telegram Group and Shoutouts" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be medium.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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