HowTheyGotUsersHowTheyGotUsers

Turn Press Into a Recurring Habit, Not a One-Time Bang

Turn Press Into a Recurring Habit, Not a One-Time Bang is a launches & ph/hn tactic for getting your first users: Treating media coverage as a repeatable engine you feed with a steady stream of attention-grabbing stunts, rather than a single launch-day splash that fades the moment the article goes stale.

It's a strong fit for Consumer / mobile apps, E-commerce / DTC, Marketplaces, and Newsletters / media teams, and works especially well for consumer brands, marketplaces, DTC. As a launches & ph/hn play, plan for high effort and expect results to build gradually over time, all grounded in 1 linked primary source.

Launches & PH/HNHigh effortSlow

Why does launches & ph/hn work for this?

Attention decays fast, so a single hit barely moves the needle; a rhythm of repeated, share-worthy moments compounds brand awareness and keeps you in the press cycle over time.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

Unlock the steps · $29 oncePlus all 3,000+ tactics and the new ones we add weekly.

Sources

Works for
Consumer / mobile appsE-commerce / DTCMarketplacesNewsletters / media

Frequently asked

What kind of products does the "Turn Press Into a Recurring Habit, Not a One-Time Bang" tactic work for?
It is a good fit for Consumer / mobile apps, E-commerce / DTC, Marketplaces, and Newsletters / media — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Turn Press Into a Recurring Habit, Not a One-Time Bang" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is high effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via How to Get Your First 100 Users, is in the paid library.

Related tactics

Launches & PH/HNLow effort· Fast

Cold Email Copy That Earns Replies

A short, plain-text email built to start a conversation — judged purely on reply rate, not opens — using a curiosity-driven subject line and a body that proves you understand the prospect's real pain.

Read the steps →
Launches & PH/HNMedium effort· Fast

Stack Launch Day So Curators Notice You Organically

Removing the waitlist, emailing your own launch newsletter, and launching on Product Hunt all on the same day so the combined burst of activity gets you picked up by big newsletters without paying them.

Read the steps →
Launches & PH/HNLow effort· Fast

Attach a Screen Recording to Speed App Store Review

Submitted a screen recording demonstrating the app's core functionality in App Store Connect so reviewers instantly understood it, getting approved on the first try where past apps took longer.

Read the steps →
Launches & PH/HNMedium effort· Fast

Launch Each Free Resource as Its Own Product Hunt Drop

Treat every free lead magnet as a standalone Product Hunt launch to repeatedly tap the founder/maker crowd and harvest newsletter signups each time.

Read the steps →
Launches & PH/HNMedium effort· Slow

Sell Before You Build

Instead of building then promoting, you manufacture demand for something that doesn't fully exist yet, capturing emails and even pre-orders so launch day starts with a warm crowd already holding their wallets.

Read the steps →
Launches & PH/HNMedium effort· Slow

Ride a Platform's Built-In Marketplace

Getting your product listed inside a larger platform's app store or integration marketplace so you inherit its distribution, search traffic, and buyer trust instead of building an audience from scratch.

Read the steps →

Get all 3,000+ tactics in one place

Filter by your product and channel, follow the exact steps, and get the new tactics we add every week. One payment, yours for good.

Unlock for $29 onceBrowse by channel