Trojan-Horse Recommendation in 'Recommend Me X' Threads

Trojan-Horse Recommendation in 'Recommend Me X' Threads is a reddit & forums tactic for getting your first users: Find existing Reddit threads where someone is already asking for recommendations in your category, then post a detailed helpful answer that lists your product as one option among several.

It's a strong fit for teams of almost any kind, and works especially well for products in active Reddit niches (health, fitness, tech). As a reddit & forums play, plan for medium effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.

Reddit & forumsMedium effortMedium

Why does reddit & forums work for this?

Slotting into an existing buyer-intent conversation as a neutral helper avoids the spam reflex and earns upvotes that surface you to the whole subreddit.

The exact steps (5)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Any / universal

Frequently asked

How is the "Trojan-Horse Recommendation in 'Recommend Me X' Threads" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be medium.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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