HowTheyGotUsersHowTheyGotUsers

Treat Your Docs as the Real Landing Page

Treat Your Docs as the Real Landing Page is a content & youtube tactic for getting your first users: For developer products, invest in deeply technical documentation (integration guides, multi-language code samples, API details, technical FAQs) because devs skip marketing pages and judge you on the docs.

It's a strong fit for Dev tools / technical teams, and works especially well for dev tools, APIs, B2D. As a content & youtube play, plan for high effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.

Content & YouTubeHigh effortMedium

Why does content & youtube work for this?

Developers buy on technical confidence, and great docs are your strongest pitch to them.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

Unlock the steps · $29 oncePlus all 3,000+ tactics and the new ones we add weekly.

Sources

Works for
Dev tools / technical

Frequently asked

What kind of products does the "Treat Your Docs as the Real Landing Page" tactic work for?
It is a good fit for Dev tools / technical — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Treat Your Docs as the Real Landing Page" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is high effort, and results tend to be medium.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

Related tactics

Content & YouTubeMedium effort· Slow

Run Your Blog Like an Expert Publication

Treat your blog as a respected trade publication with a few authoritative pieces rather than a firehose of thin, AI-spun articles. Depth and reputation become the moat.

Read the steps →
Content & YouTubeMedium effort· Slow

Turn Your Build Into a Dev.to Tutorial, Then Cross-Post

Package a real workflow or tool you built as a step-by-step writeup on a developer publication, then reshare it in founder communities with a discussion prompt.

Read the steps →
Content & YouTubeMedium effort· Slow

Pick a Strong Opinion Over Chasing Search Volume

Build content around a sharp, repeatable viewpoint on how buyers win with your product, instead of writing generic articles aimed purely at high-traffic keywords.

Read the steps →
Content & YouTubeHigh effort· Slow

Utilize Case Studies to Build Credibility

Publishing detailed accounts of successful implementations of the product

Read the steps →
Content & YouTubeMedium effort· Fast

Build a Free Tool That Pre-Qualifies Buyers

Instead of publishing yet another generic guide, ship a small interactive asset (an account grader, a cost calculator, an AI-powered mini-app) that only your ideal buyer would bother to use.

Read the steps →
Content & YouTubeMedium effort· Slow

Write Deep Technical Tutorials on Problems You Just Solved

To pull in his developer audience, the founder wrote technical articles solving specific framework problems he had personally just struggled through (Next.js 14 issues); three technical posts drove around 190 clicks and 3.2K impressions in the first month with zero keyword research.

Read the steps →

Get all 3,000+ tactics in one place

Filter by your product and channel, follow the exact steps, and get the new tactics we add every week. One payment, yours for good.

Unlock for $29 onceBrowse by channel