HowTheyGotUsersHowTheyGotUsers

Train the Algorithm to Chase Your ICP

Train the Algorithm to Chase Your ICP is a paid ads tactic for getting your first users: Feed Meta's optimization only the leads that actually fit your ideal profile, and pick targets and markets large enough for the algorithm to work, so delivery steadily skews toward quality.

It's a strong fit for B2B SaaS teams, and works especially well for B2B SaaS with a definable ideal customer. As a paid ads play, plan for medium effort and expect results to build gradually over time, all grounded in 2 linked primary sources.

Paid adsMedium effortSlow

Why does paid ads work for this?

The platform optimizes toward whatever you tell it counts as a conversion, so cleaning that signal compounds over time into cheaper, higher-quality leads, while a large target pool keeps delivery costs down.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaS

Frequently asked

What kind of products does the "Train the Algorithm to Chase Your ICP" tactic work for?
It is a good fit for B2B SaaS — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Train the Algorithm to Chase Your ICP" tactic verified?
It is drawn from 2 primary sources — real founder write-ups and interviews, not generic advice. They are linked in the Sources section above so you can read the original accounts yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Strategies for 2026 and 200+ Ad Campaigns, is in the paid library.

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