HowTheyGotUsersHowTheyGotUsers

The Comment-to-Get Lead Magnet

The Comment-to-Get Lead Magnet is a social & short-form tactic for getting your first users: Promote a freebie by asking readers to comment a keyword, then DM each commenter the link, turning a lead-magnet post into an engagement and email-capture engine at once.

It's a strong fit for B2B SaaS and Newsletters / media teams, and works especially well for newsletters, B2B SaaS, creators. As a social & short-form play, plan for medium effort and expect results to show up quickly, all grounded in 1 linked primary source.

Social & short-formMedium effortFast

Why does social & short-form work for this?

The flood of comments boosts the post's reach, while the DM step moves people from a platform you don't own to an email list you do, converting attention into owned audience.

The exact steps (5)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaSNewsletters / media

Frequently asked

What kind of products does the "The Comment-to-Get Lead Magnet" tactic work for?
It is a good fit for B2B SaaS and Newsletters / media — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "The Comment-to-Get Lead Magnet" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be fast.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Ranked 30+ Newsletter Growth Tactics, is in the paid library.

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