HowTheyGotUsersHowTheyGotUsers

Stagger a Beta-then-GA Launch Across Multiple Directories

Stagger a Beta-then-GA Launch Across Multiple Directories is a launches & ph/hn tactic for getting your first users: Their first 3,600 signups came from two coordinated launches — a Beta launch then a GA launch — spread across Product Hunt, BetaList, and GrowthHackers, paired with email and social campaigns.

It's a strong fit for B2B SaaS teams, and works especially well for new SaaS products. As a launches & ph/hn play, plan for medium effort and expect results to show up quickly, all grounded in 1 linked primary source.

Launches & PH/HNMedium effortFast

Why does launches & ph/hn work for this?

Two distinct launch moments double your 'new' news and stack signups from audiences that barely overlap.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaS

Frequently asked

What kind of products does the "Stagger a Beta-then-GA Launch Across Multiple Directories" tactic work for?
It is a good fit for B2B SaaS — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Stagger a Beta-then-GA Launch Across Multiple Directories" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be fast.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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