HowTheyGotUsersHowTheyGotUsers

Soft-Promote on Reddit by Always Offering a Rival Resource Too

Soft-Promote on Reddit by Always Offering a Rival Resource Too is a reddit & forums tactic for getting your first users: Comment to genuinely help on advice threads, link your site only when relevant, and always pair your link with an alternative resource so it never reads as pure self-promotion.

It's a strong fit for teams of almost any kind, and works especially well for any. As a reddit & forums play, plan for medium effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.

Reddit & forumsMedium effortMedium

Why does reddit & forums work for this?

Offering a competitor's option alongside yours disarms self-promo rules and earned the author 99% positive reception.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Any / universal

Frequently asked

How is the "Soft-Promote on Reddit by Always Offering a Rival Resource Too" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be medium.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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