HowTheyGotUsersHowTheyGotUsers

Skip the Landing Page, Capture WhatsApp DMs and Send a Demo

Skip the Landing Page, Capture WhatsApp DMs and Send a Demo is a social & short-form tactic for getting your first users: Instead of a landing page, the ad points to an Instagram profile full of past work, and the caption asks prospects to DM their WhatsApp number so he can send a personalized demo video of the working site.

It's a strong fit for teams of almost any kind, and works especially well for productized services, visual/portfolio-driven offers. As a social & short-form play, plan for medium effort and expect results to show up quickly, all grounded in 1 linked primary source.

Social & short-formMedium effortFast

Why does social & short-form work for this?

A profile of real work plus a personal demo converts this buyer far better than a static page.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Any / universal

Frequently asked

How is the "Skip the Landing Page, Capture WhatsApp DMs and Send a Demo" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be fast.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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