HowTheyGotUsersHowTheyGotUsers

Scrape Competitor Users With BuiltWith, Then Cold Email Them

Scrape Competitor Users With BuiltWith, Then Cold Email Them is a cold outreach tactic for getting your first users: Build targeted prospect lists by finding sites running a competitor's tech (or local businesses on Maps), enrich them, and run a tracked cold email campaign offering a cheaper or better swap.

It's a strong fit for B2B SaaS teams, and works especially well for B2B SaaS with clear competitors or integrations. As a cold outreach play, plan for high effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.

Cold outreachHigh effortMedium

Why does cold outreach work for this?

Targeting people already paying for a competitor means they have the problem, the budget, and a reason to switch.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaS

Frequently asked

What kind of products does the "Scrape Competitor Users With BuiltWith, Then Cold Email Them" tactic work for?
It is a good fit for B2B SaaS — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Scrape Competitor Users With BuiltWith, Then Cold Email Them" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is high effort, and results tend to be medium.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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