HowTheyGotUsersHowTheyGotUsers

Run Multiple Accounts and Flood Out Disposable Videos

Run Multiple Accounts and Flood Out Disposable Videos is a social & short-form tactic for getting your first users: They spun up 4 accounts and shipped 100+ short videos across TikTok, Reels and Shorts, treating early content as disposable experiments to discover what lands.

It's a strong fit for Consumer / mobile apps teams, and works especially well for consumer apps, broadly relatable tools. As a social & short-form play, plan for high effort and expect results to build gradually over time, all grounded in 1 linked primary source.

Social & short-formHigh effortSlow

Why does social & short-form work for this?

Most short-form views come from brand-new viewers via the algorithm, so volume plus fast iteration beats perfectionism.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Consumer / mobile apps

Frequently asked

What kind of products does the "Run Multiple Accounts and Flood Out Disposable Videos" tactic work for?
It is a good fit for Consumer / mobile apps — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Run Multiple Accounts and Flood Out Disposable Videos" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is high effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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