HowTheyGotUsersHowTheyGotUsers

Run Facebook Ads Straight to Your AppSumo Deal Page

Run Facebook Ads Straight to Your AppSumo Deal Page is a paid ads tactic for getting your first users: Because buyers trust AppSumo's checkout more than an unknown founder's site, boost a Facebook post that links directly to the AppSumo deal listing instead of your own page.

It's a strong fit for Info products / courses teams, and works especially well for LTD launches. As a paid ads play, plan for medium effort and expect results to show up quickly, all grounded in 1 linked primary source.

Paid adsMedium effortFast

Why does paid ads work for this?

Buyers convert better on AppSumo's trusted checkout than on an unfamiliar site.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Info products / courses

Frequently asked

What kind of products does the "Run Facebook Ads Straight to Your AppSumo Deal Page" tactic work for?
It is a good fit for Info products / courses — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Run Facebook Ads Straight to Your AppSumo Deal Page" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be fast.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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