Repackage In-Person Service as Webinars to Shrink the Deal
Repackage In-Person Service as Webinars to Shrink the Deal is a first users & traction tactic for getting your first users: After 18 months of slow enterprise-only sales from onsite sessions, the founder added live webinars so even a team with one or two parents could buy, slashing the deal size and widening the buyer pool.
It's a strong fit for B2B SaaS teams, and works especially well for B2B/service offerings stuck in slow enterprise sales. As a first users & traction play, plan for medium effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.
- Channel: First users & traction
- Best for: B2B/service offerings stuck in slow enterprise sales
- Effort: Medium
- Speed: Medium
- Sources: 1 linked primary source(s)
Why does first users & traction work for this?
A remote, lower-priced format multiplies the number of buyers who can say yes without a long enterprise cycle.
The exact steps (5)
The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.
Sources
- Source — IndieHackers · indiehackers.com