HowTheyGotUsersHowTheyGotUsers

Redirect Old Project Domains to Borrow Their SEO Juice

Redirect Old Project Domains to Borrow Their SEO Juice is a seo & organic tactic for getting your first users: When consolidating earlier side-projects (a blogging platform, a no-code directory built on Bubble) into one new site, point those old domains at the new site to transfer their existing SEO authority.

It's a strong fit for teams of almost any kind, and works especially well for Serial builders with old projects. As a seo & organic play, plan for medium effort and expect results to build gradually over time, all grounded in 1 linked primary source.

SEO & organicMedium effortSlow

Why does seo & organic work for this?

Inherited domain authority and content give a new site a ranking head start instead of starting at zero.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

Unlock the steps · $29 oncePlus all 3,000+ tactics and the new ones we add weekly.

Sources

Works for
Any / universal

Frequently asked

How is the "Redirect Old Project Domains to Borrow Their SEO Juice" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

Related tactics

SEO & organicLow effort· Fast

Validate With a Page Before You Build the Product

Using a single SEO landing page (or a small spread of them) to test demand for an offering before you write any real product code.

Read the steps →
SEO & organicLow effort· Slow

Canonical Repost Trick to Borrow a High-Authority Domain

Publish an article on your own blog first, then resyndicate it to a high-authority site like IH or Medium with a canonical tag, waiting a couple weeks so the strong domain doesn't outrank your original.

Read the steps →
SEO & organicMedium effort· Slow

Find Backlink Targets by Mapping What Your Customers Read

Instead of random link begging, list the publications and sites your ideal customers already read, then pitch those specific sites for links and coverage.

Read the steps →
SEO & organicMedium effort· Medium

Build One SEO Page Per Sub-Problem Around Pain Keywords

Structure the marketing site as one dedicated page per specific use case plus an FAQ answering the exact questions people panic-search, all targeting narrow pain keywords rather than broad terms.

Read the steps →
SEO & organicHigh effort· Slow

The Integration Page Matrix

If your product links two other apps, generate one landing page for every pairing using a "[App A] + [App B]" template, turning a handful of connectors into tens of thousands of indexable pages.

Read the steps →
SEO & organicMedium effort· Slow

Bulk-Submit to 200+ Free Product Directories

The founder systematically submitted his product to 200+ free directories and documented each one, treating the whole thing as an ongoing distribution experiment rather than a one-off chore.

Read the steps →

Get all 3,000+ tactics in one place

Filter by your product and channel, follow the exact steps, and get the new tactics we add every week. One payment, yours for good.

Unlock for $29 onceBrowse by channel