Recycle the Launch Across Secondary Directories and Upsells

Recycle the Launch Across Secondary Directories and Upsells is a launches & ph/hn tactic for getting your first users: After the main launch, keep posting the product on smaller directories and bolt it on as an upsell to existing free products.

It's a strong fit for teams of almost any kind, and works especially well for makers with existing free products or an audience. As a launches & ph/hn play, plan for medium effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.

Launches & PH/HNMedium effortMedium

Why does launches & ph/hn work for this?

Each additional platform is a fresh pool of buyers, and upsells convert people who already trust your free stuff.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Any / universal

Frequently asked

How is the "Recycle the Launch Across Secondary Directories and Upsells" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be medium.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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