HowTheyGotUsersHowTheyGotUsers

Put Real Numbers in Your Progress Posts

Put Real Numbers in Your Progress Posts is a content & youtube tactic for getting your first users: Share your build journey as content, but anchor every update to a concrete metric (MRR, signups, churn) instead of vague "we're growing" language.

It's a strong fit for B2B SaaS teams, and works especially well for B2B SaaS, indie/bootstrapped products, build-in-public founders. As a content & youtube play, plan for low effort and expect results to show up quickly, all grounded in 1 linked primary source.

Content & YouTubeLow effortFast

Why does content & youtube work for this?

Specific figures read as proof, not promotion, so they invite discussion and comparison rather than the eye-roll a launch announcement gets.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

Unlock the steps · $29 oncePlus all 3,000+ tactics and the new ones we add weekly.

Sources

Works for
B2B SaaS

Frequently asked

What kind of products does the "Put Real Numbers in Your Progress Posts" tactic work for?
It is a good fit for B2B SaaS — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Put Real Numbers in Your Progress Posts" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is low effort, and results tend to be fast.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Indie Hackers Launch Strategy 2025, is in the paid library.

Related tactics

Content & YouTubeMedium effort· Slow

Run Your Blog Like an Expert Publication

Treat your blog as a respected trade publication with a few authoritative pieces rather than a firehose of thin, AI-spun articles. Depth and reputation become the moat.

Read the steps →
Content & YouTubeMedium effort· Slow

Win Attention by Publishing Your Real Revenue Numbers

Differentiate your blog by openly sharing actual revenue figures and the exact strategies behind them, narrating the business chronologically instead of posting generic 'lessons learned'.

Read the steps →
Content & YouTubeMedium effort· Slow

The Three-Bucket Video Portfolio

Deliberately splitting your uploads across three roles: evergreen videos that compound forever, timely news videos that spike subscribers fast, and the occasional swing at a broadly viral hit.

Read the steps →
Content & YouTubeLow effort· Medium

Post the '$0, Built With AI in Weeks' Build Story Riding the Trend

Write a detailed build-in-public narrative around a hot, surprising angle (a non-coder builds a working product for almost nothing by prompting AI agents) and post it on IndieHackers with a demo video, repo and waitlist link.

Read the steps →
Content & YouTubeMedium effort· Medium

Newsjack a Trending Documentary With a Contrarian Take

Write an opinion piece on your company blog that pushes back against a currently-viral topic, like a hit documentary, then drop it into the communities already debating that topic.

Read the steps →
Content & YouTubeMedium effort· Slow

Productize Your Client Work Into a Flagship Guide

Take the repeatable process behind your done-for-you or consulting projects, name it, and publish it as a single definitive step-by-step guide. You give away the method and earn authority on the topic.

Read the steps →

Get all 3,000+ tactics in one place

Filter by your product and channel, follow the exact steps, and get the new tactics we add every week. One payment, yours for good.

Unlock for $29 onceBrowse by channel