Put a Raw 30-Second Demo on the Page to Convert Buyers
Put a Raw 30-Second Demo on the Page to Convert Buyers is a product-led growth tactic for getting your first users: With signups but no sales, the founder recorded an unedited 30-second screen capture of the product actually working and added it to the landing page; the first two paying customers came within 48 hours.
It's a strong fit for teams of almost any kind, and works especially well for any product with a visible 'it works' moment. As a product-led growth play, plan for low effort and expect results to show up quickly, all grounded in 1 linked primary source.
- Channel: Product-led growth
- Best for: any product with a visible 'it works' moment
- Effort: Low
- Speed: Fast
- Sources: 1 linked primary source(s)
Why does product-led growth work for this?
Seeing the thing work removes disbelief in a way copy can't, and that 'oh, it actually does that' moment is when people pull out a card.
The exact steps (4)
The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.
Sources
- Source — IndieHackers · indiehackers.com