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Publish Free Case Studies to Funnel Into a Paid Course

Publish Free Case Studies to Funnel Into a Paid Course is a content & youtube tactic for getting your first users: The creator spun up a content site filled with detailed UX-research case studies specifically to attract his target audience and drip a steady trickle of traffic toward the paid course.

It's a strong fit for Agencies / services, Info products / courses, and Newsletters / media teams, and works especially well for consultants, info products. As a content & youtube play, plan for medium effort and expect results to build gradually over time, all grounded in 1 linked primary source.

Content & YouTubeMedium effortSlow

Why does content & youtube work for this?

Useful niche content pulls in exactly the people most likely to buy the related paid product.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Agencies / servicesInfo products / coursesNewsletters / media

Frequently asked

What kind of products does the "Publish Free Case Studies to Funnel Into a Paid Course" tactic work for?
It is a good fit for Agencies / services, Info products / courses, and Newsletters / media — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Publish Free Case Studies to Funnel Into a Paid Course" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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