HowTheyGotUsersHowTheyGotUsers

Publish a Public Roadmap to Keep New Buyers Engaged

Publish a Public Roadmap to Keep New Buyers Engaged is a product-led growth tactic for getting your first users: During the community launch they shipped a public roadmap so new buyers could see upcoming features, which kept the fresh cohort engaged and feeding back ideas.

It's a strong fit for B2B SaaS and Info products / courses teams, and works especially well for early-stage SaaS post-launch. As a product-led growth play, plan for low effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.

Product-led growthLow effortMedium

Why does product-led growth work for this?

A visible roadmap reassures new buyers the product is alive and turns their feedback into retention.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaSInfo products / courses

Frequently asked

What kind of products does the "Publish a Public Roadmap to Keep New Buyers Engaged" tactic work for?
It is a good fit for B2B SaaS and Info products / courses — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Publish a Public Roadmap to Keep New Buyers Engaged" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is low effort, and results tend to be medium.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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