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Pre-Sell Features Clients Pay For Upfront

Pre-Sell Features Clients Pay For Upfront is a pricing & monetization tactic for getting your first users: Have clients pay in advance for the features they want, then split your build time between their request and the things you predict they'll need next.

It's a strong fit for B2B SaaS teams, and works especially well for Niche B2B tools with few direct off-the-shelf competitors. As a pricing & monetization play, plan for medium effort and expect results to show up quickly, all grounded in 1 linked primary source.

Pricing & monetizationMedium effortFast

Why does pricing & monetization work for this?

You stop building things nobody paid for and get revenue plus validation before writing the code.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaS

Frequently asked

What kind of products does the "Pre-Sell Features Clients Pay For Upfront" tactic work for?
It is a good fit for B2B SaaS — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Pre-Sell Features Clients Pay For Upfront" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be fast.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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