HowTheyGotUsersHowTheyGotUsers

Pre-Map 18 Distribution Channels Before Launch

Pre-Map 18 Distribution Channels Before Launch is a launches & ph/hn tactic for getting your first users: Before launching, compile a list of ~18 specific places your target audience gathers (IH, YC Startup School, Product Hunt groups, accelerator networks, active Slack and Facebook groups) to fire announcements into on launch day.

It's a strong fit for Info products / courses teams, and works especially well for Any Product Hunt or community launch. As a launches & ph/hn play, plan for medium effort and expect results to show up quickly, all grounded in 1 linked primary source.

Launches & PH/HNMedium effortFast

Why does launches & ph/hn work for this?

Knowing exactly where your audience hangs out turns launch day into coordinated distribution instead of a scramble.

The exact steps (5)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Any / universalInfo products / courses

Frequently asked

What kind of products does the "Pre-Map 18 Distribution Channels Before Launch" tactic work for?
It is a good fit for Info products / courses — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Pre-Map 18 Distribution Channels Before Launch" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be fast.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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