HowTheyGotUsersHowTheyGotUsers

Post the Market, Not the Product, on Reddit

Post the Market, Not the Product, on Reddit is a reddit & forums tactic for getting your first users: Sidestepped subreddit self-promo bans by starting discussions about the problem space and market instead of dropping a product link.

It's a strong fit for teams of almost any kind, and works especially well for validation-stage products in active niches. As a reddit & forums play, plan for medium effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.

Reddit & forumsMedium effortMedium

Why does reddit & forums work for this?

Discussion-framed posts survive moderation and pull in users who self-select into your funnel.

The exact steps (5)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Any / universal

Frequently asked

How is the "Post the Market, Not the Product, on Reddit" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be medium.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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