HowTheyGotUsersHowTheyGotUsers

Pitch Facebook Group Admins Before You Launch

Pitch Facebook Group Admins Before You Launch is a communities tactic for getting your first users: A few days ahead of the deal, privately reach out to the admins of relevant Facebook groups to get your launch in front of their members since you have no big platform behind you.

It's a strong fit for Info products / courses teams, and works especially well for Bootstrapped founders without an existing audience. As a communities play, plan for medium effort and expect results to show up quickly, all grounded in 1 linked primary source.

CommunitiesMedium effortFast

Why does communities work for this?

Admins are the gatekeepers to engaged niche audiences, and pre-warming them replaces the distribution a marketplace would have given you.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Info products / courses

Frequently asked

What kind of products does the "Pitch Facebook Group Admins Before You Launch" tactic work for?
It is a good fit for Info products / courses — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Pitch Facebook Group Admins Before You Launch" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be fast.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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