HowTheyGotUsersHowTheyGotUsers

Pick a Wedge So Narrow It Sounds Too Small

Pick a Wedge So Narrow It Sounds Too Small is a first users & traction tactic for getting your first users: Instead of building something serviceable for everyone, you become the obvious default for one tightly defined group with one painful job to do.

It's a strong fit for Agencies / services, B2B SaaS, and Dev tools / technical teams, and works especially well for B2B SaaS, dev tools, indie products, agencies. As a first users & traction play, plan for low effort and expect results to show up quickly, all grounded in 8 linked primary sources.

First users & tractionLow effortFast

Why does first users & traction work for this?

A specific audience makes every other decision obvious: which features matter, how to word the pitch, and where to market. You also build trust far faster because prospects feel the product was made for them, not for a generic crowd.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Agencies / servicesB2B SaaSDev tools / technical

Frequently asked

What kind of products does the "Pick a Wedge So Narrow It Sounds Too Small" tactic work for?
It is a good fit for Agencies / services, B2B SaaS, and Dev tools / technical — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Pick a Wedge So Narrow It Sounds Too Small" tactic verified?
It is drawn from 8 primary sources — real founder write-ups and interviews, not generic advice. They are linked in the Sources section above so you can read the original accounts yourself.
How much effort is it and how fast are results?
It is low effort, and results tend to be fast.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Indie Hacker 2026 Playbook and Wedge Strategy, is in the paid library.

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