Niche Down, Then Post Inside Topic-Specific Communities
Niche Down, Then Post Inside Topic-Specific Communities is a communities tactic for getting your first users: Advice from a fellow newsletter founder: a broad topic has no obvious home, but once you narrow to one specific, monetizable niche you can find the exact forums and groups for it and post there to build a following.
It's a strong fit for Newsletters / media teams, and works especially well for newsletters, content products. As a communities play, plan for medium effort and expect results to build gradually over time, all grounded in 1 linked primary source.
- Channel: Communities
- Best for: newsletters, content products
- Effort: Medium
- Speed: Slow
- Sources: 1 linked primary source(s)
Why does communities work for this?
A narrow niche maps cleanly onto existing communities you can tap, while a broad one doesn't.
The exact steps (4)
The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.
Sources
- Source — IndieHackers · indiehackers.com