HowTheyGotUsersHowTheyGotUsers

Name the Product, Never the Link

Name the Product, Never the Link is a reddit & forums tactic for getting your first users: A posting style where you write a genuinely useful post, drop only the product's name in the body, and let curious readers find it themselves rather than pasting a URL that triggers removal.

It's a strong fit for B2B SaaS and Dev tools / technical teams, and works especially well for B2B SaaS, dev tools, indie apps. As a reddit & forums play, plan for low effort and expect results to show up quickly, all grounded in 3 linked primary sources.

Reddit & forumsLow effortFast

Why does reddit & forums work for this?

Direct links are the single biggest trigger for automatic removal, and the extra step of looking the product up self-selects people who are actually interested, raising lead quality. One link-free post reportedly pulled six figures of views and a couple hundred signups in two days.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaSDev tools / technical

Frequently asked

What kind of products does the "Name the Product, Never the Link" tactic work for?
It is a good fit for B2B SaaS and Dev tools / technical — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Name the Product, Never the Link" tactic verified?
It is drawn from 3 primary sources — real founder write-ups and interviews, not generic advice. They are linked in the Sources section above so you can read the original accounts yourself.
How much effort is it and how fast are results?
It is low effort, and results tend to be fast.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via First 100 SaaS customers for $0 and Hacked growth on Reddit to $1M SaaS, is in the paid library.

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