HowTheyGotUsersHowTheyGotUsers

Mine the Chrome Web Store for Free Organic Installs

Mine the Chrome Web Store for Free Organic Installs is a first users & traction tactic for getting your first users: Publishing the extension to the Chrome Web Store generated 75 users in week one plus a steady stream of organic traffic from store search, with zero marketing spend.

It's a strong fit for E-commerce / DTC teams, and works especially well for browser extensions. As a first users & traction play, plan for low effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.

First users & tractionLow effortMedium

Why does first users & traction work for this?

The store's own search and browse surfaces your extension to people already looking for that solution, for free.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
E-commerce / DTC

Frequently asked

What kind of products does the "Mine the Chrome Web Store for Free Organic Installs" tactic work for?
It is a good fit for E-commerce / DTC — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Mine the Chrome Web Store for Free Organic Installs" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is low effort, and results tend to be medium.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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