HowTheyGotUsersHowTheyGotUsers

Make App Store Optimization Your Primary Acquisition Channel

Make App Store Optimization Your Primary Acquisition Channel is a seo & organic tactic for getting your first users: The bulk of installs came from app store search rather than social. The founder treated ASO as the compounding long-term engine, while social posts only produced short-lived install spikes.

It's a strong fit for Consumer / mobile apps and E-commerce / DTC teams, and works especially well for mobile apps, consumer tools. As a seo & organic play, plan for medium effort and expect results to build gradually over time, all grounded in 1 linked primary source.

SEO & organicMedium effortSlow

Why does seo & organic work for this?

App store search compounds over time and delivers high-intent installs, unlike one-off social spikes.

The exact steps (5)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Consumer / mobile appsE-commerce / DTC

Frequently asked

What kind of products does the "Make App Store Optimization Your Primary Acquisition Channel" tactic work for?
It is a good fit for Consumer / mobile apps and E-commerce / DTC — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Make App Store Optimization Your Primary Acquisition Channel" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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