Let the Sponsor Name Their Own Price
Let the Sponsor Name Their Own Price is a pricing & monetization tactic for getting your first users: When a prospect asks about sponsorship, explain exactly what they get and then ask what they'd be willing to pay rather than quoting a number first.
It's a strong fit for Newsletters / media teams, and works especially well for Community and newsletter sponsorships. As a pricing & monetization play, plan for low effort and expect results to show up quickly, all grounded in 1 linked primary source.
- Channel: Pricing & monetization
- Best for: Community and newsletter sponsorships
- Effort: Low
- Speed: Fast
- Sources: 1 linked primary source(s)
Why does pricing & monetization work for this?
Letting the buyer anchor often surfaces a higher number than you'd have dared to quote.
The exact steps (4)
The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.
Sources
- Source — IndieHackers · indiehackers.com