Launch a Double-Sided Referral Reward
Launch a Double-Sided Referral Reward is a product-led growth tactic for getting your first users: Reward both the referrer and the new user when an invite converts (Dropbox's extra-storage program), using your own product as the cheap reward currency.
It's a strong fit for teams of almost any kind, and works especially well for products with a low-marginal-cost reward. As a product-led growth play, plan for medium effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.
- Channel: Product-led growth
- Best for: products with a low-marginal-cost reward
- Effort: Medium
- Speed: Medium
- Sources: 1 linked primary source(s)
Why does product-led growth work for this?
Two-sided incentives remove the awkwardness of asking and make accepting attractive too.
The exact steps (4)
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Sources
- Source — IndieHackers · indiehackers.com
Works for
Any / universal