Keep It Free to Unlock Reviews and Press, Monetize Later
Keep It Free to Unlock Reviews and Press, Monetize Later is a first users & traction tactic for getting your first users: Releasing the core app completely free because reviewers, bloggers, and download sites are far more willing to cover a free product than a paid one, then adding a paid Pro tier only after traction builds.
It's a strong fit for Consumer / mobile apps teams, and works especially well for consumer apps, downloadable software, freemium. As a first users & traction play, plan for low effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.
- Channel: First users & traction
- Best for: consumer apps, downloadable software, freemium
- Effort: Low
- Speed: Medium
- Sources: 1 linked primary source(s)
Why does first users & traction work for this?
Free removes the biggest friction to both adoption and earned media, maximizing reach before you ever ask for money.
The exact steps (4)
The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.
Sources
- Source — IndieHackers · indiehackers.com