HowTheyGotUsersHowTheyGotUsers

Interview 20 Target Buyers Before Writing Any Code

Interview 20 Target Buyers Before Writing Any Code is a first users & traction tactic for getting your first users: Before building, the founder spoke with 20 B2B founders to test a hypothesis, quantify the pain (10 hours a month writing LinkedIn content), and confirm they'd pay a few hundred a month to offload it.

It's a strong fit for B2B SaaS teams, and works especially well for B2B SaaS, new products. As a first users & traction play, plan for medium effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.

First users & tractionMedium effortMedium

Why does first users & traction work for this?

Validating demand and budget up front avoids the trap of building something nobody wants.

The exact steps (5)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaS

Frequently asked

What kind of products does the "Interview 20 Target Buyers Before Writing Any Code" tactic work for?
It is a good fit for B2B SaaS — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Interview 20 Target Buyers Before Writing Any Code" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be medium.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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