Hunt Where People Use Products, Not Build Them
Hunt Where People Use Products, Not Build Them is a reddit & forums tactic for getting your first users: A positioning shift away from the obvious founder and startup subreddits toward the communities where your actual end users gather around their hobby, job, or problem.
It's a strong fit for Consumer / mobile apps and Marketplaces teams, and works especially well for consumer apps, marketplaces, prosumer tools. As a reddit & forums play, plan for low effort and expect results to build gradually over time, all grounded in 2 linked primary sources.
- Channel: Reddit & forums
- Best for: consumer apps, marketplaces, prosumer tools
- Effort: Low
- Speed: Slow
- Sources: 2 linked primary source(s)
Why does reddit & forums work for this?
Builder subs are saturated with competitors and people who want to sell, not buy; the communities organized around a real-world activity hold your true customers and convert because the context is theirs, not yours.
The exact steps (5)
The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.
Sources
- How I Used Reddit To Build a $25K/Month Business · youtube.com
- Show IH: Launched a SaaS with no audience · indiehackers.com