HowTheyGotUsersHowTheyGotUsers

Hide Your Promo Behind a Reddit Spoiler Tag

Hide Your Promo Behind a Reddit Spoiler Tag is a reddit & forums tactic for getting your first users: A gray-hat hack that pulled 48k+ views on r/SideProject: deliver a valuable post, then put your promo at the very end and mark it as a spoiler so readers must deliberately click to reveal it.

It's a strong fit for Consumer / mobile apps teams, and works especially well for Consumer apps with a broad-appeal story. As a reddit & forums play, plan for low effort and expect results to show up quickly, all grounded in 1 linked primary source.

Reddit & forumsLow effortFast

Why does reddit & forums work for this?

The hidden promo keeps the visible post looking non-promotional so it dodges downvotes, while curiosity drives clicks to the reveal.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Consumer / mobile apps

Frequently asked

What kind of products does the "Hide Your Promo Behind a Reddit Spoiler Tag" tactic work for?
It is a good fit for Consumer / mobile apps — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Hide Your Promo Behind a Reddit Spoiler Tag" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is low effort, and results tend to be fast.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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