HowTheyGotUsersHowTheyGotUsers

Go Where the Demand Already Lives

Go Where the Demand Already Lives is a first users & traction tactic for getting your first users: Find the spots where your future users are already discussing the problem or actively searching for a solution, and show up there instead of waiting for traffic to arrive.

It's a strong fit for teams of almost any kind, and works especially well for any. As a first users & traction play, plan for medium effort and expect results to show up quickly, all grounded in 3 linked primary sources.

First users & tractionMedium effortFast

Why does first users & traction work for this?

People who are already looking for what you built convert far more easily than people you have to convince a problem exists — you're meeting demand, not manufacturing it.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Any / universal

Frequently asked

How is the "Go Where the Demand Already Lives" tactic verified?
It is drawn from 3 primary sources — real founder write-ups and interviews, not generic advice. They are linked in the Sources section above so you can read the original accounts yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be fast.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via How to Get Your First 100 Users and How to Get Your First 100 Users in 2026, is in the paid library.

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