HowTheyGotUsersHowTheyGotUsers

Give Away a Research Post, Then Bury an 'Email Me for Another' CTA

Give Away a Research Post, Then Bury an 'Email Me for Another' CTA is a content & youtube tactic for getting your first users: Repackaged his market research as a genuinely useful free post, then added a line at the bottom inviting readers who'd pay for more to email him, and he'd send another free sample to anyone who did.

It's a strong fit for Info products / courses and Newsletters / media teams, and works especially well for newsletters and info products with research-heavy value. As a content & youtube play, plan for medium effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.

Content & YouTubeMedium effortMedium

Why does content & youtube work for this?

Leading with value makes the right people raise their hand and start the conversation with you.

The exact steps (5)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Info products / coursesNewsletters / media

Frequently asked

What kind of products does the "Give Away a Research Post, Then Bury an 'Email Me for Another' CTA" tactic work for?
It is a good fit for Info products / courses and Newsletters / media — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Give Away a Research Post, Then Bury an 'Email Me for Another' CTA" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be medium.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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